10th Annual Celebration
New BraunfelsDia de Los MuertosFestival
Honoring tradition. Celebrating culture. Building community — in the heart of Downtown New Braunfels.
Festival Countdown
The 10th Annual New BraunfelsDia de Los Muertos Festival
The New Braunfels Dia de Los Muertos Festival, 501(c)(3) is proud to present its 10th Annual Dia de Los Muertos Festival in Downtown New Braunfels, TX, on October 17, 2026 from 12:00 PM – 10:00 PM.
Dia de Los Muertos is a holiday observance to honor, remember, and celebrate the lives of our deceased loved ones. This year we are expecting an attendance of over 7,000+ to celebrate tradition and cultural heritage.
🎉 10th Annual Celebration
Downtown New Braunfels
What to Expect This Year
We're Now an Official 501(c)(3) Nonprofit!
We are thrilled to announce that the New Braunfels Dia de Los Muertos Festival is now an officially recognized 501(c)(3) nonprofit organization!
Mary Ann Castilleja Labowski
Executive Director
Cultural Preservation
Protecting and passing down the traditions of Dia de Los Muertos for generations to come.
Education & Scholarships
Funding scholarships and educational programs that celebrate our heritage.
Tax-Deductible Giving
Every donation is now tax-deductible, making it easier for our community to support the festival.
Supporting Local Artists
Growing our ability to pay and support the local artists and vendors who bring the festival to life.
Long-Term Sustainability
Building a stronger foundation so this festival can thrive for years to come.
A heartfelt thank-you to the New Braunfels Chamber of Commerce for their invaluable guidance and support in helping us reach this milestone.
And to our incredible volunteers, sponsors, vendors, and artists — thank you for believing in this festival and helping it grow every single year. None of this would be possible without you.
Interested in supporting the festival as a 501(c)(3), have questions, or want to get involved? I'd love to hear from you.
— Mary Ann Labowski, Executive Director
Cultural Preservation ThroughCommunity & Education
The New Braunfels Dia de Los Muertos Festival is organized exclusively for charitable and educational purposes. Our mission is to preserve and promote the cultural heritage and traditions of Dia de Los Muertos through educational and community-based programming that fosters cultural understanding, remembrance, and community connection.
We support cultural preservation, provide educational opportunities and scholarships for local high school students, and promote economic empowerment by supporting local small businesses and community engagement. Our mission serves the entire New Braunfels community — from our Scholarship Program to our Community Historia Beautification initiative, our programming reaches families throughout the whole city.
The goals of the festival are to attract locals and tourists to Downtown New Braunfels and support the Dia de Los Muertos mission and initiatives.
Scholarship Program
Providing annual scholarships for local high school seniors, making educational goal more attainable.
Community Historia Beautification
Enhancing and beautifying areas throughout our community while honoring and preserving our city's history, culture, and heritage.
New Braunfels Dia de Los Muertos Festival, 501(c)(3) is organized exclusively for charitable and educational purposes.
Tanya Castilleja Perez
Honoring our Past Vice Chair
Loved and missed by her family, friends, and our community.
Top Scholarship is given in Honor of Tanya Castilleja Perez
The Top Scholarship is dedicated to Tanya, for her perseverance, dedication, and love for the culture and the community.
Apply for the Scholarship
🏆 2025 Winner
Alexis Rodriguez
2026 Art ContestNow Open for Entries
Alexis's stunning mixed-media paper flower portrait won last year's Dia de Los Muertos Art Contest — and it will be featured on our official 2026 Festival Poster!
Entry Drop-Off Deadline
Friday, October 2, 2026 at Lee Edwards Realty, 1111 N Walnut Ave, New Braunfels, TX 78130. Register below, then bring your entry (and fee, if applicable) in person by the deadline.
Contest Rules
- Open to all ages — student entries (under 18) are free; adult entries (18+) are $25 cash only, paid at drop-off
- Participants must live within a 20-mile radius of Downtown New Braunfels
- Open to all mediums, including oil, acrylic, watercolor, prints, graphic design, and more
- Entries must be original works of art, not previously published or used in other promotions or events
- One artist per entry; no collaborations
- Submission must be production-ready — posters mounted on foam core or gator board, or stretched canvas if suitable for the medium
- Submission must reflect Dia de Los Muertos, embodying Hispanic culture and tradition
Submission Instructions
- Do not sign or identify yourself on the front of your entry
- Attach your contact information to the back of the entry (name and phone number)
- Submit the registration form below
- Bring your entry (and fee if applicable) to the Lee Edwards Realty, 1111 N Walnut Ave, New Braunfels, TX 78130 by Friday, October 2, 2026 (hours: during regular business hours — call ahead to confirm before dropping off)
Prizes
All winners will be honored at the 10th Annual New Braunfels Dia de Los Muertos Festival on October 17, 2026. Following the festival, you must pick up your artwork by Friday, December 18, 2026 — artwork not picked up on time will be recycled.
Register Your Entry
Fill out the form below to register, then bring your entry to the drop-off location by the deadline above. Questions? Reach out to [email protected].
A Celebration of Color & Culture
Festival photography courtesy of Mikie Farias Photography
Photography by Mikie Farias
We're deeply grateful to Mikie Farias Photography for generously capturing the color, joy, and spirit of our festival year after year — thank you for your artistry and heart.
New Braunfels Monthly
We were honored to be featured in New Braunfels Monthly, sharing the story and traditions behind our Dia de Los Muertos Festival with the wider community.
Become a Festival Vendor
Sell your arts & crafts, cultural food, or goods to thousands of festival-goers while supporting a great cause.
Dear Prospective Vendor,
The New Braunfels Dia de Los Muertos Festival, 501(c)(3) is proud to present its 10th Annual Dia de Los Muertos Festival in Downtown New Braunfels, TX, October 17, 2026 from 12:00 PM – 10:00 PM. Dia de Los Muertos is a holiday observance to honor, remember, and celebrate the lives of our deceased loved ones. This year we are expecting an attendance of over 7,000+ to celebrate tradition and cultural heritage.
This is a fantastic opportunity to be part of this amazing cultural festival while marketing your company to a large group of potential customers and supporting the New Braunfels Dia de Los Muertos Festival, 501(c)(3).
We look forward to our partnership!
Sincerely,New Braunfels Dia de Los Muertos Festival, 501(c)(3)
Vendor Categories
Step 1: Vendor Application
Fill out the form below and our team will follow up with booth details.
Ready to pay your booth fee now? Use the fee calculator below to get your exact total, then pay securely via Square.
Pay via Square
Or scan this QR code with your phone to view booth sizes and pricing and pay via Square.
Booth Fees & Payment
Registration deadline is August 31, 2026. Booth fee is due in full with your application.
Cancellations made on or before August 31, 2026 are subject to a $25 cancellation fee. No refunds after this date. Need to cancel? Submit a cancellation request.
| Booth Size | Non-Food | Food |
|---|---|---|
| 10' x 10' | $350 | $450 |
| 10' x 20' | $450 | $550 |
| 10' x 30' | $550 | $650 |
| 10' x 40' | $650 | $750 |
- Booth fee is due in full with your application — vendors will not be allowed to set up unless paid in full.
- A $100 late fee applies to applications submitted on or after September 1, 2026.
- Add $100 for a prime/specific location request.
- Food vendors are responsible for their own Temporary Food Permit and collecting/remitting 8.25% TX sales tax.
- Heating elements or open-flame devices (pit smokers, corn roasters, etc.) require an additional 10x10 ft. space for fire-code clearance.
- Cancellations made on or before August 31, 2026 are subject to a $25 cancellation fee. No refunds are issued for cancellations made after this date.
Calculate Your Total
Includes $100 late fee (applications on/after September 1, 2026)
Pay via SquareYou'll be taken to our secure Square checkout page — please enter the total shown above as your payment amount.
Partner With Our Festival
Put your brand in front of 7,000+ attendees while helping fund scholarships and community programs across New Braunfels, including our Community Historia Beautification initiative.
Tri-City Distributors
Proud sponsor of our festival food vendors, keeping the grills going all day long.
Bluebonnet Motors
Proud La Ofrenda sponsor supporting the New Braunfels Día de Los Muertos Festival.
El Jefe
Official Festival Partner
$15,000
- Official Festival Partner — exclusive site naming rights
- Onsite prime location + on-stage remarks
- 10' x 30' exhibitor booth space
- Logo on banner, poster, brochure/map & volunteer shirt
- Press release, PSA & thank-you ad mentions
- Logo & name on festival website + social media
- VIP table, festival drink tickets & festival shirts
La Estrella
Stage Sponsor
$10,000
- Exclusive stage branding
- Onsite prime location + on-stage remarks
- 10' x 20' exhibitor booth space
- Logo on banner, poster, brochure/map & volunteer shirt
- Press release & thank-you ad mentions
- Logo & name on festival website + social media
- VIP table, festival drink tickets & festival shirts
El Corazón
Stage Sponsor
$7,500
- Exclusive stage branding + onsite prime location
- 10' x 10' exhibitor booth space
- Logo on banner, poster, brochure/map & volunteer shirt
- Press release & thank-you ad mentions
- Logo & name on festival website + social media
- Festival drink tickets & shirts
El Músico
Stage Sponsor
$6,000
- Onsite prime location + on-stage remarks
- Logo on the main event banner
- 10' x 10' exhibitor booth space
- Logo on poster, brochure/map & volunteer shirt
- Logo & name on festival website + social media
- VIP table
La Plaza
$5,000
- Onsite prime location
- Logo on the main event banner
- 10' x 20' exhibitor booth space
- Logo on poster, brochure/map & volunteer shirt
- Logo & name on festival website + social media
La Chankla
After Party Sponsor
$4,000
- Logo on the main event banner
- 10' x 10' exhibitor booth space
- Logo on poster, brochure/map & volunteer shirt
- Logo & name on festival website + social media
La Ofrenda
$3,500
- Onsite prime location
- Logo on the main event banner
- 10' x 10' exhibitor booth space
- Logo on festival poster & brochure/map
- Logo on festival website + social media mentions
La Pintora
Art Exhibition Sponsor
$2,500
- Onsite prime location
- 10' x 10' exhibitor booth space
- Logo on festival poster & brochure/map
- Logo & name on festival website + social media
Los Niños
Kids Area Sponsor
$2,000
- Site naming rights — Kids Area
- Logo on festival poster & brochure/map
- Logo on festival website + social media mentions
La Mariposa
$1,500
- Logo/name in the festival thank-you ad
- Logo on poster, brochure/map & volunteer shirt
La Flor
$1,000
- Logo/name in the festival thank-you ad
- Logo on poster & brochure/map
Walk of Remembrance
$1,000
- Logo/name in the festival thank-you ad
- Logo on festival poster
- Logo on volunteer shirt
Add-Ons to Your Sponsorship
Layer any of these extras on top of a sponsorship tier above for even more visibility.
El Paseo
Parade Sponsor
$700
- Featured branding during the Procession Parade
- Logo/name in the festival thank-you ad
- Logo on festival poster
After clicking "Pay via Square" above, enter the exact tier amount on the secure Square checkout page to complete your sponsorship payment.
Request a Sponsorship Packet
Not ready to pay yet? Tell us a bit about your organization and we'll follow up with details and answer any questions.
Support Our Mission
As a registered New Braunfels Dia de Los Muertos Festival, 501(c)(3), every dollar helps fund scholarships for local high school seniors throughout New Braunfels, plus community programs like our Community Historia Beautification initiative.
Scholarship Program
Providing annual scholarships for local high school seniors, making educational goal more attainable.
Community Historia Beautification
Enhancing and beautifying areas throughout our community while honoring and preserving our city's history, culture, and heritage.
Make a Donation
Your tax-deductible gift directly supports our scholarship fund and community programs. Give any amount — every dollar helps.
Volunteer With Us
Help set up booths, run activity stations, or support the procession parade. No experience necessary — we'll match you with a role that fits.
Sign Up to VolunteerJoin Us in Downtown New Braunfels
Street closures, stage locations, and parking details will be shared on our social pages as the date approaches.
Festival Site Map
Download Map
Frequently Asked Questions
Is the festival really free?
Is this a family-friendly event?
What is Dia de Los Muertos?
Where exactly is the festival held?
How can my business get involved?
What is the vendor cancellation policy?
Can vendors sell alcohol at the festival?
How do I enter the Art Contest?
Is the New Braunfels Dia de Los Muertos Festival a registered nonprofit?
How do I apply for the Scholarship?
Get in Touch
Questions about the festival, media inquiries, or want to say hi? We'd love to hear from you.